Partnership Overview
A major building materials distributor in Frankfurt, Germany, with 45 retail stores, needed a dependable partner to supply bulk metal fence components. They chose our factory as their primary wholesale metal fence posts supplier Europe.
The Supply Chain Challenge
The distributor suffered from product scratches in ocean transport, mixed-size inventory and high unloading expenses. They needed palletized goods ready for direct retail shelf placement, complying with European size specifications, anti-corrosion regulations and customized private labeling requirements.
Tailored Logistics & Product Details
We optimized our manufacturing line and packaging system to meet their exact commercial retail requirements:
Private Labeling : Every individual post is stamped with the client’s custom brand logo, product EAN barcodes, and French/German installation instructions.
Protective Packing: Each metal pole is wrapped in a protective plastic sleeve, then tightly bundled onto heavy steel-strapped wooden pallets with cardboard corner protectors.
Standard Size Distribution
- Type A: 60× 40 mm Rectangular Posts (Length: 2.0 m for 3D mesh fences).
- Type B: 48mm Round Post (Length: 2.3m for chain link options).
Commercial Specifications & Order Data
- Initial Order Volume：3 Full Container Loads
- Total Post Count：Approx. 15,000 individual pieces
- Pallet Configuration：120 pieces per modular wooden pallet
- Quality Certificate：Fully certified to EN 10244-2 standards
Wholesale Success Impact
Ultimately, this custom supply solution saved the distributor over 15% in local warehouse sorting and labeling labor costs.
By delivering retail-ready pallets with zero transit scratch damage, we helped them improve store shelf-stocking efficiency by 35%, solidifying our role as an ideal partner for high-volume European distributors.
